Also known as strip cards, or range cards, take-home cards are the primary merchandising tool for do-it-yourself consumers at retail stores in many parts of the world.
A palette in the palm of your hand, traditional fan decks are the workhorse tool for painting contractors and other professionals. They are also a primary merchandising tool for many systems in Europe, South America and Asia.
Ideal for boutique palettes and small colour collections, a palette card is an excellent narrowing tool that lets consumers select from many colours at a glance.
A twist on the traditional fan deck, consumer fan decks that feature smaller colour collections have also become increasingly popular because consumers are more interested in exploring and using colour in their homes.
Designed to showcase colour groupings or simple colour-scheming ideas, chip-mounted colour cards mount coated paint chips onto a carrier printed piece. Chips are often square or rectangular, but can be die-cut into shapes.
With Colwell’s deposit technology, your imagination is the limit in colour-merchandise design. Similar to silk screening, deposit applies paint directly to a preprinted colour card. Deposit gives you the flexibility to use shapes and to create a unique and impactful colour-merchandising presentation.
Whether it’s colour-scheming suggestions, room-décor ideas or whole-home colour flow, Idea Cards are a dynamic way to capture your customers’ imaginations and inspire them to use colour in beautiful and interesting ways.
Replicating specialty finishes is truly an art form. Colwell combines our coated-product additives, like texturing agents, metallics and pearls, with printing and silkscreening to create accurate representational samples that stand up to the needs of the retail environment for a fraction of the cost of actual product sampling.
High-volume paint purchasers — like architects, interior designers, painting contractors and homebuilders — often require a specialized colour-merchandising approach. From large-format sample tools to specialized fan decks, Colwell can help you plan, design and execute the right tools for these important customers.
Counter albums are a great way to share your breadth of colour at a glance to consumers at the point of sale. Unlike fan decks, counter albums can showcase all the colours within a hue range at a glance, helping them to more quickly narrow in on the perfect shade.
Colwell combines realistic colour and texture with innovative design that helps customers best visualize grout colour with selected tile.
Stucco colour is a big decision for homeowners. Colwell can produce accurate and beautiful colour sampling cards, either using actual product or by simulating stucco finish.
Trial of actual tinted paint helps many consumers overcome their fear of choosing the wrong colour for their home. Providing your customers with actual product samples can exponentially increase their likelihood to purchase. With many hours of sourcing, testing and production experience, Colwell can produce a custom-test pot-sampling program as a part of your permanent merchandising offer or to highlight a small collection. Trial of actual tinted paint helps many consumers overcome their fear of choosing the wrong colour for their home. Providing your customers with actual product samples can exponentially increase their likelihood to purchase. With many hours of sourcing, testing and production experience, Colwell can produce a custom-test pot-sampling program as a part of your permanent merchandising offer or to highlight a small collection.
Nothing beats the application of your actual product to dimensional molding to show your customers the sheen options in the store. Colwell’s Technical Finishing Services can help you design and produce this important demonstration and then ship the finished pieces to your display manufacturer.
Colwell can help you elevate your brand by designing and producing a chip card or fan deck with staying power that will be the go-to tool for powder-coating pros and specifiers. Samples can be smooth (indicating colour only), simulated texture or actual product.
With proprietary colour-replication technology, Colwell produces some of the most beautiful stain colour-merchandising tools in the world. In addition to having space to showcase brand and product benefits, chip cards can be easily mailed to customers and are a great way to show your entire colour range at a glance.
With proprietary colour-replication technology, Colwell produces some of the most beautiful stain colour-merchandising tools in the world. Fan decks are an excellent choice for retailers, specifiers and commercial users of stain.
Colwell’s Technical Finishing Services uses your products and specifications to hand-produce gorgeous sampling tools for your dealers. Flawless finish, reasonable cost and on-time delivery help you make sure the people selling your products have everything they need to work with their customers and sell your products.
Research indicates that consumer sampling of window treatment products can dramatically increase your closing ratio. Colwell offers fully integrated sampling programs that include converting and labeling goods, packaging design and complete fulfillment services (storefront development, web integration, order handling, fulfillment and inventory management).
With award-winning design, Colwell can help you design a compelling consumer experience with smart and efficient construction for virtually any alternative window treatment product. We combine this with years of manufacturing experience and a reliable vendor base to give our customers quality products and on-time delivery with a minimal amount of hassle.
A great way to communicate a line’s entire colour range to your customers, Colwell can efficiently produce beautiful and creative sampling tools that both intrigue designers and encourage them to specify your products.
With both deposit and coating technology, Colwell can reproduce lustrous colour and finishes found in nail, lip and other cosmetics. Smart merchandising can help a customer make a decision and give her a way to take your product line with her and dream about the next purchases she will make.